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Monday, March 10, 2025Traverse City Horse Shows: A Premier Opportunity for Local Businesses
A Summer of Growth—For Northern Michigan and Your Brand Traverse City Horse Shows (TCHS) transforms Northern Michigan into a premier global equestrian destination every summer. With 2,000 athletes, 4,000 horses, and thousands of spectators from 48 states and 25+ countries, TCHS is more than a competition—it’s a business opportunity. Over 13 weeks, some of the world’s top 50-ranked riders compete here in Northern Michigan, creating unmatched access to an engaged, high-value audience. A Catalyst for
